01
Operations first
Marketing that ignores how the kitchen and bar actually run is theatre. Real growth starts at the line.
About the founder
O'Neill Myrie.
General Manager at The Beach Bucket. Founder of Myrie HQ. Hospitality operator turned marketing builder: combining real GM experience with modern marketing systems for local businesses across Florida.
The story
Built on the line, not in a deck.
O'Neill leads at the intersection of operations and marketing. The day-to-day of running a beachfront bar & grill: the rushes, the inventory, the staff, the daily specials, the tourists vs locals: that's the lens behind every project at Myrie HQ.
The mission is simple: help local businesses look world-class online and convert that visibility into real revenue. Through Myrie HQ, O'Neill supports restaurants, bars, and local brands across Daytona Beach and Orlando with modern web design, local SEO, brand creative, and the kind of marketing systems that actually ship every week.
Principles
How we work.
02
Ship every week
Daily specials, weekly content, monthly campaigns. The system has to ship: not sit in Figma.
03
Measure what moves
Vanity metrics waste budgets. We track the numbers that change covers, online orders, and reviews.
04
Local-first
Daytona + Orlando are different markets. Hyper-local SEO, real-place context, and on-the-ground knowledge win.
Timeline
From the floor to the studio.
Today
General Manager + Founder
Running The Beach Bucket day-to-day. Building Myrie HQ as a marketing studio for hospitality + local businesses.
2025
Magic Menu app
Shipped the menu-engineering operations app: daily specials, recipes, food cost, content engine in one workflow.
2024
Brand commercial system
Built the cinematic-commercial + daily-drink-specials production loop that runs at The Beach Bucket every week.
Earlier
Hospitality + ops experience
Years on the floor: bar, grill, beachfront operations, customer service, brand, and scale.
Ready to grow?
Let’s rebuild your site and growth strategy with a premium, modern approach.